Girl Scouts of the USA recently released a new national PSA, “Lifetime of Leadership,” heralding the organization’s legacy of fostering female change-makers and preparing girls for a lifetime of leadership, success, and adventure. Featuring notable Girl Scout alums in fields such as technology, politics, media, and sports, the PSA showcases the positive change these powerful female leaders have created through activism, speaking up, breaking glass ceilings, and more—and illustrates the importance of Girl Scouts in providing girls with the leadership experiences they need to make their voices heard and effect change.
From philanthropist Melinda Gates and athlete Venus Williams, to supermodel and entrepreneur Karlie Kloss, Girl Scout alums highlighted in the PSA have inspired people worldwide. Narrated by Queen Latifah, the PSA also features Dolores Huerta, Barbara Walters, Katie Couric, Senator Tammy Duckworth, Jackie Joyner-Kersee, Ellen Kuras, Dr. N. Jan Davis, Tyra Banks, Sheryl Crow, Céline Dion, Dakota Fanning, Susan Wojcicki, Senator Susan Collins, and Cassandra Levesque, a 19-year-old Girl Scout alum who worked to ban child marriage in New Hampshire.
“Lifetime of Leadership” brings to life what recent studies have shown: Girl Scouts have better life outcomes than their non–Girl Scout peers. They are more confident, seek challenges to a greater degree, are more active decision-makers, and are more proficient problem-solvers in their communities. The PSA also shows how civic engagement is a core part of the Girl Scout DNA—which is why it premiered today at G.I.R.L. Agenda 2018: Leading Change Through Civic Action. This unique event, which took place in Philadelphia, featured a keynote address from educator and former second lady of the United States Dr. Jill Biden, and a panel moderated by writer, professor, and television host Dr. Melissa Harris-Perry. Thousands of girls and those who care about them joined in-person and virtually for a conversation about preparing girls to lead positive change. The PSA brought to life what a Girl Scout’s leadership journey can look like as she grows into a woman, and it inspired all in attendance to take the lead and take action in support of causes they care about.
“We are proud to premiere our powerful new PSA and showcase the impactful change that Girl Scout alums have created to make the world a better place,” said Sylvia Acevedo, GSUSA CEO. “We know that leadership and meaningful civic action start at a young age—at home, at school, and in local communities. This PSA is a rallying cry for more girls to realize their leadership potential with Girl Scouts. The world is counting on them, and we hope our more than 50 million alums will be inspired to reconnect with us and share their leadership journey with the next generation of girls who will lead our country into the future.”
“I have no doubt that the girls of today will become the leaders and change-makers of tomorrow. Supporting them, empowering them and ensuring they have the opportunities they deserve is good for all of us,” said Dr. Jill Biden. “My Girl Scout experience taught me confidence, perseverance, and gave me skills that inspired me to pursue public service and helped me become a better leader. Girl Scouts is the preeminent organization that gives girls the place and the opportunity to develop their powerful voices.”
The new Girl Scout PSA was created and written by Girl Scout alum, Rachel Howald, founder and CCO, Invisible Man.