On Tuesday, Girl Scouts of Western New York (GSWNY) announced Juanita Washington joined the council as Executive Vice President of Marketing and Communications. Washington will oversee internal and external communications as well as the council’s brand and marketing initiatives.

Girl Scouts of Western New York CEO Alison Wilcox said, “Juanita is a strategic thinker and proactive leader who has developed and implemented successful comprehensive communications and public relations strategies. I am confident our council will benefit greatly from the experience and passion she will bring to the role.”

Washington’s experience spans over 15 years and includes media, corporate, and non-profit industries. She has developed communication strategies for renewable and conventional energy technologies, capital projects, philanthropic efforts, and crisis communications.

She previously served as Director of Marketing and Communications for Jordan Health in Rochester, NY, and led the organization’s COVID communications initiatives throughout the pandemic.

“It is critical for young women and girls to understand the power of their voice and their value,” said Washington. “It is an honor for me to serve our communities in this capacity. I look forward to leading efforts which showcase the important role Girl Scouts of Western New York is playing in the development of future leaders.”

Juanita and her husband are also the parents of five young boys. She will be located in the Rochester office and will assume responsibilities immediately.

For more information and updates about GSWNY, go to our website http://www.gswny.org.

About Girl Scouts of Western New York

Girl Scouts of Western New York (GSWNY) serves girls and adult volunteers across the GSWNY jurisdiction, including Cattaraugus, Chautauqua, Erie, Genesee, Livingston, Monroe, Niagara, Orleans, and Wyoming counties. The council’s administrative service centers are located in Buffalo, Jamestown, Lockport, Niagara Falls, and Rochester.